Pet nutrition
is our passion

Committed to your companions' needs first, always!


A tale of happy tails & wet noses

Our story begins

Performatrin was born as a labour of love for animals and their well-being, shortly after the U.S. National Academy of Sciences' published nutritional requirements for dogs and cats in the mid '80s. It was goodbye to the good ol' table food scraps to food bowl, and hello to purposeful nutrition.

Our Lines

Natural, recognizable, straightforward. Uncomplicate meal time, keep it Natural.

for dogs  |  for cats


Advanced nutrition formulas for every life stage and lifestyle. Keep them feeling in their Prime.

for dogs  |  for cats

Whole foods recipes to nourish from the inside out. Embrace their Ultra cravings.

for dogs  |  for cats

Our Values

We are committed to taking the guesswork out of feeding your pets, providing the highest quality foods, innovating for a greener and sustainable future, and obsessed with providing exceptional/ uncomparable nutrition at good value.

Food safety

Meticulous focus on uncompromised process and performance


Guided by love and care for ourselves, our pets, and our communities


Unmatched pet specialty conducted with confidence and empathy

Where we're taking it:

Our focus to the Future

We're always focused on making the most delicious and nutritious food there is. We are hard at work, innovating and ideating ways for greener and more sustainable ingredient sourcing and packaging formats for a better planet for our pets and us to share.

Wholesome, simple and purposeful ingredients you can understand

for dogs  |  for cats

Preventative formulas, maintenance diets & targeted solutions

for dogs  |  for cats

Holistic whole foods nutrition for whole body health & wellness

for dogs  |  for cats

Find us at these key stores