comes first.

We provide uncompromising nutritional peace of mind, for life.

Expert Nutritionists For whole pet health

Nothing makes our team of nutritionists happier than working with pets and those who know them best, to creatively come up with solutions that help them live a happier and healthier life.

True North

For 30+ years, we've always prioritised working with partners who are Canadian-First, reliable, and consistent. Our long-term supplier relationships help us ensure quality and consistency with every bite.

Real food, as close to the source as possible

Our invaluable supplier relationships cultivate our capacity to responsibly source the freshest and purest ingredients, brought into our facilities just as our process is about to begin.

Validated recipe formulas

tailored for each
life stage

Our expert nutritionists closely collaborate with our ingredient suppliers, manufacturers, and customers' feedback and take a broader approach to deliver new and updated nutritional foods your pets love.

Quality Standards
& Quality Choice

We don't stop at AAFCO standard -- We go the extra mile by working alongside our partners to guarantee quality control and employing rigorous testing to ingredients entering our facilities to palatability and digestibility trials for the end product.

Wholesome, simple and purposeful ingredients you can understand

for dogs  |  for cats

Preventative formulas, maintenance diets & targeted solutions

for dogs  |  for cats

Holistic whole foods nutrition for whole body health & wellness

for dogs  |  for cats

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