Peace of mind, For life.

Our recipes are developed by our in-house nutrition experts for perfectly balanced, nutrient-dense meals your pets will devour. We've got you covered, from puppy or kitten to their golden years, and every step in between.

All-Natural, recognizable, simple nutrition. Uncomplicate meal time, keep it natural.

for dogs  |  for cats


Advanced nutrition formulas for every life stage and lifestyle. Keep them feeling in their Prime.

for dogs  |  for cats

Whole food recipes to nourish from the inside out. Embrace their Ultra cravings.

for dogs  |  for cats

Support your family members’ best life.

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Adult Dog food
Puppy food
Adult Cat food
Kitten food
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Lifestyle feeding

One brand for all your pet's dietary, health & wellness needs

As pet parents ourselves, we promise high-quality food without compromise.

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Our story

We're committed to the health and happiness of your family member

Throughout our 30+ year journey, nutritional well-being has always been our top priority.

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Find the Right food

We're here to help you find the best fit for the unique and changing needs of your pet.

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My cats love this food, and I love the good ingredients plus the fact that it is high in protein and moderate in fat to keep them healthy.

North America

Wholesome, simple and purposeful ingredients you can understand

for dogs  |  for cats

Preventative formulas, maintenance diets & targeted solutions

for dogs  |  for cats

Holistic whole foods nutrition for whole body health & wellness

for dogs  |  for cats

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